Luxury knows no bounds, which is why the owners of Diamonds East International continue to offer the most luxurious diamonds and prestigious watches the market has to offer.

Not only do they have the largest selection of beautiful diamond wedding rings and engagement rings, but they will help you find one with the “wow” factor you demand. Diamonds by nature have a sparkle element that dazzles the eye, but you need to make sure you’re buying a good diamond. That’s where the owners of Diamonds East come in first place.

“We have a lot of young people coming here for wedding rings and engagement rings and we make sure we educate our customers with the four C’s – Color, Clarity, Cut and Carat Weight. We also make sure they are comfortable and have fun shopping here,” said Liz, who presides over some of the most dazzling of classy and classic diamond rings in South Florida.

The diamonds sold at Diamonds East are all certified by GIA and EGL and range from small diamond rings to very large ones. Let’s just say if you want to impress your neighbors (or your nemesis) with a very large wedding ring Diamonds East will make that happen. But it’s not just size that matters – its quality.

“We have people coming to shop here from New York, Miami and all over the US because we have the best selection of diamond rings, pre-owned and new luxury watches for men and women. We treat our customers well and our prices are below what most stores sell them for. We also stand behind all of our merchandise,” said owner Ken Mordechai.

And their unique selection of diamonds and watches all have one thing in common - rare beauty. From an elegant diamond ring with brilliant halo mounting to a Rolex Submariner or Audemars Piquet watch, the jewelry at Diamonds East is unsurpassed. They also have meaningful pieces like the classic Cartier “Love Bracelet” in gold or diamonds.

Their selection of beautiful diamond rings varies in size and dimension, but they’re all equally as impressive. Some are round with brilliant center cut stones and a diamond halo, while others are pear shaped d’encrusted diamond settings with a split shank and halo (that weighs in at 6.99 karats).

Diamonds – like all things of beauty – change with preference and time. Fifteen years ago the “Radiant Cut” (with triangular side stones) and “Princess Cut” (with round cut diamonds set into the ring band) were the most popular. Now the most sought after is the “Halo Mounting”. But that’s not to say that you can’t have the diamond shape of your dreams.

“We have many different diamonds styles and mountings. We can show you the shapes and sizes of different diamond rings, but if you want something different we can change the mounting while you wait. We do all our own mounting on the premises so you can get the ring you love right away. We make it fun, it’s laid back here,” said Liz.

Diamonds East also sees a rise in the demand for “Push Gifts,” which is a gift a husband gives to his wife after giving birth. For this auspicious occasion diamond earrings, necklaces or bracelets are the preference. Also popular are bride and groom gift giving right before the wedding ceremony.

Wedding gifts tend to be luxury watches for men and are often purchased from Diamonds East because of their diverse selection of collectable antique, stunning designer watches from Cartier, Rolex, Patek Philippe, Audemars Piguet, Piaget, Brietling, Jaeger LeCoultre, Panerai, and Chopard. Some are sporty others are elegant, but one thing for sure they’re all prestigious time keepers.

According to Mordechai, the Wedding Gift is an important part of the wedding ritual today. “You can look at a marriage just like you would a Rolex, it’s timeless.”

Part of this timeless elegance is that all their watchmakers are CW-21 certified and the retro or antique watches from estate sales are often one-of-a-kind or rare finds. That’s only part of the Diamonds East story. They will repair your watch or jewelry, and you can trade yours in for something new that fits your current state of mind or lifestyle. “People often get tired of their jewelry or watches and want to trade them for something new. It might even be worth more over time,” said Mordechai.

Mordechai is adamant that customers always get a good deal when buying at Diamonds East. “Most of our business is from word of mouth and referrals. The reason is that no one beats our prices. You’ll never hear a bad word about our customer service or our prices. We cater to our clients and assist them with all of their needs.”

And it doesn’t have to be a large ring or top tier watch. “It doesn’t matter what your budget is, every customer is treated like royalty here,” said Mordechai, who added that diamond rings can range in price from $1,300 to six figures.

They also know how intimidating it can be to buy an engagement ring. That’s why they educate clients on everything they need to know about each diamond and each setting.

Diamonds East is one of the largest jewelry wholesalers (and Estate Buyers) in South Florida. That explains why their selection of elegant time pieces and diamond engagement and wedding rings are the most coveted and precious.

Come celebrate your love and partnership with a new diamond ring that will say what words cannot easily convey. And if you want to sell or buy a premium designer watch, Diamonds East is the only place to go.

Diamonds East International
4251 N. Federal Highway
Federal Hwy one block North of Spanish River Blvd.
Boca Raton
561-353-3278
www.diamondseast.com